Steve Brown of http://www.smallbusinesselite.co.uk presents more business marketing news. Today’s news includes a strong report published today on Business News Daily called 4 Content marketing Secrets Every Small Business Owner Should Know by Nicole Fallon.
1) Quality and originality are critical. Should business enterprise owners are offering the identical information as his or her’s competitors or curating content from their competitors your material will often be lost in the echo of repeating content.
What the search engines are looking for is high quality original articles which gives value to the end users experience.
Now for a small business owner writing completely unique material doesn’t indicate having to produce some thing from scratch. You can take a piece of content material which is pertinent to your small business and add your viewpoint which helps make it unique and just as importantly adds your voice to the particular content material and so your audience starts to know, like and trust you.
2) Relevancy is very important. The content material needs to be highly relevant for your audience. Find content which your target audience will really want to check out and find useful or else you will find it drops away.
3) Contextual Intelligence and Automation. There is a good deal of software available that helps you with acquiring content and your the actual content generation and if you plan what you are planning to write about or talk about you can have your audience to inform you what they really want more of. For example Nicole Fallon uses the example of music where the audience feeds back what they genuinely want to hear through providing real-time feedback on which songs they like or dislike.
4) Visual Content. The most important explosion is in online video and when a survey was completed by Trapit 82% of the actual participants believed that content appeared to be much more likely to be consumed if it was visual.
That’s why video is certainly an important part of your marketing strategy and content marketing. Just as notable is that you have produced a video about your goods or perhaps one of your services you can very easily have the actual video clip transcribed resulting in additional original content so you might share all over all of your marketing platforms as well as your video.
If you wish to know more about content marketing and ways to use it to promote any business head to http://www.smallbusinesselite.co.uk
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